• Guilherme Ude Braz
    Brazil

    "A good product is step one, second is hitting the mark on your KPIs."

    Guilherme Ude Braz, Senior Director of User Acquisition - Mercado Libre

    Meet Guilherme
  • Philippa Layburn
    United Kingdom

    "Work with your data team to identify predictive signals."

    Philippa Layburn, Senior User Acquisition Manager - Trailmix

    Meet Philippa
  • Gabby Bradford Pigott
    United States

    "ROI & growth stems from a close-knit team."

    Gabby Bradford Pigott , VP Partnerships - Candywriter

    Meet Gabby
  • Geoff Hladik
    United States

    "Small changes can have a sizable impact on your KPIs."

    Geoff Hladik, Head of Revenue & Growth - FlipaClip

    Meet Geoff
  • Gessica Bicego
    Germany

    "Focus on a genuine message without the gimmicks."

    Gessica Bicego, CMO - Paired

    Meet Gessica

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Data Analytics Will Drive App Marketing

By Kathy Nguyen @ Liftoff

Designing a Winning Ad Creative Strategy in 4 Steps

By Pedro Lucena @ Rei do Pitaco

Estimating the Incrementality of Your Paid Media Investments

By Guilherme Ude Braz @Mercado Libre

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Road Trip Part Deux (Still in Brazil)

Road Trip Brazil: Winning Mobile in the Land of Samba and Carnival

Global Mobile Trends and Economic Indicators, With Groupm’s Global Director of Business Intelligence

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Gaming

Shopping

Finance

Mobile Heroes Comics View All

Dr. Data and the Privacy Panic

Issue #5

Attack of the Fraud Bots

Issue #4

Miss Attribution and the Blackout Window

Issue #3

Mobile Heroes vs. The Shady Agency

Issue #2

Dr. Blackbox Strikes Again

Issue #1

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