News & Insights for Marketers

  • Tried-and-True Ways to Keep Up with the Ad Monetization Industry

    Tried-and-True Ways to Keep Up with the Ad Monetization Industry

    by Kelly Kang | April 7, 2022

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Data Analytics Will Drive App Marketing
Community

Data Analytics Will Drive App Marketing

Kathy Nguyen @ Liftoff

Designing a Winning Ad Creative Strategy in 4 Steps
Ad Creative

Designing a Winning Ad Creative Strategy in 4 Steps

Pedro Lucena @ Rei do Pitaco

Estimating the Incrementality of Your Paid Media Investments
Pro Tip

Estimating the Incrementality of Your Paid Media Investments

Guilherme Ude Braz

How To Make Your Ad Creatives Stand Out and Perform
Ad Creative

How To Make Your Ad Creatives Stand Out and Perform

Christian Gaitan, formerly @Lemon

Marketing Gaming Apps in Latin America and Beyond
New Markets

Marketing Gaming Apps in Latin America and Beyond

Ruoji Tang @ Liftoff

Top User Acquisition and Monetization Tips From 2022
Monetization

Top User Acquisition and Monetization Tips From 2022

Ruoji Tang @Liftoff

Mobile Heroes Jingle 2022
Community

Mobile Heroes Jingle 2022

Morgan Friberg @Liftoff

Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
Ad Creative

Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins

Philippa Layburn