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Gaming

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2023 Midcore Gaming Apps Report
Article

2023 Midcore Gaming Apps Report
2023 Casual Gaming Apps Report
Article

2023 Casual Gaming Apps Report
Zynga's Paula Neves shares her journey from psychology to mobile marketing
Article

Zynga's Paula Neves shares her journey from psychology to mobile marketing

In-Depth

Marketing Gaming Apps in Latin America and Beyond
Article

Marketing Gaming Apps in Latin America and Beyond
Episode #71: Love & Pies, Broccoli Cake, and Reverse Psychology in Ads: Chatting With Trailmix
Article

Episode #71: Love & Pies, Broccoli Cake, and Reverse Psychology in Ads: Chatting With Trailmix
Top User Acquisition and Monetization Tips From 2022
Article

Top User Acquisition and Monetization Tips From 2022
Episode #67: Cradle To Grave, Literally: Success in Sim Games With Candywriter
Article

Episode #67: Cradle To Grave, Literally: Success in Sim Games With Candywriter
2022 Casual Gaming Apps Report
Article

2022 Casual Gaming Apps Report
Episode #64: Huuuge Games, Huge Automation, and Hugely Human Advice
Article

Episode #64: Huuuge Games, Huge Automation, and Hugely Human Advice
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
Webinar

Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
Episode #61: 3 Billion Kisses from Brazil: The Story of Wildlife Studios
Article

Episode #61: 3 Billion Kisses from Brazil: The Story of Wildlife Studios
Episode #59: How Mattel163 Took UNO and Skip-Bo to 250M Users: Globalization Is Localization
Article

Episode #59: How Mattel163 Took UNO and Skip-Bo to 250M Users: Globalization Is Localization
How to Adapt Traditional IPs to Mobile Games
Article

How to Adapt Traditional IPs to Mobile Games
Episode #56: Nothing Is Impossible in Mobile Games
Article

Episode #56: Nothing Is Impossible in Mobile Games
Episode #54: Why Soft Launches Are Getting So Ridiculously Hard
Article

Episode #54: Why Soft Launches Are Getting So Ridiculously Hard
Episode #50: UA for Call of Duty: Learning From Activision’s Sr. Manager of Growth Strategy
Article

Episode #50: UA for Call of Duty: Learning From Activision’s Sr. Manager of Growth Strategy
Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked
Event

Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked
Episode #45: Road Trip Turkey: The New Silicon Valley of Gaming?
Article

Episode #45: Road Trip Turkey: The New Silicon Valley of Gaming?
Episode #44: Applying Behavioral Psychology to 1.4B Game Installs
Article

Episode #44: Applying Behavioral Psychology to 1.4B Game Installs
How to Soft Launch a Casual Game
Article

How to Soft Launch a Casual Game
Why Now Is the Time for Hypercasual Studios to Add Casual Games
Article

Why Now Is the Time for Hypercasual Studios to Add Casual Games
Episode #37: Unveiling the DNA of Successful Mobile Games
Article

Episode #37: Unveiling the DNA of Successful Mobile Games
2020 Mobile Gaming Apps Report
Article

2020 Mobile Gaming Apps Report
2021 Mobile Game Video Ad Analysis
Article

2021 Mobile Game Video Ad Analysis
2021 Social Casino Gaming Apps Report
Article

2021 Social Casino Gaming Apps Report
2021 Casual Gaming Apps Report
Article

2021 Casual Gaming Apps Report
Episode #23: How SocialPoint Escaped A Creative Rut
Article

Episode #23: How SocialPoint Escaped A Creative Rut
Episode #26: Mobile Gaming Trends for 2022
Article

Episode #26: Mobile Gaming Trends for 2022
Episode #15: Alexey Gusev at Goodgame Studios
Article

Episode #15: Alexey Gusev at Goodgame Studios
Episode #17: Alexander Ruban at Product Madness
Article

Episode #17: Alexander Ruban at Product Madness
Episode #22: How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA
Article

Episode #22: How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA
Episode #25: Learning From the “Performance Artists” of Mobile Growth
Article

Episode #25: Learning From the “Performance Artists” of Mobile Growth
Episode #24: How To Win in Casual Games in 2022
Article

Episode #24: How To Win in Casual Games in 2022
Episode #9: Creativity, Winning, and Secrets of Game Marketing with Top Journalists
Article

Episode #9: Creativity, Winning, and Secrets of Game Marketing with Top Journalists
2018 Gaming Apps Trends & Benchmarks
Article

2018 Gaming Apps Trends & Benchmarks
6 Steps to Launching Your Mobile Game
Article

6 Steps to Launching Your Mobile Game
Top Gaming App Marketing Trends Moving into 2022
Webinar

Top Gaming App Marketing Trends Moving into 2022
Creative Strategies for Gaming Apps
Webinar

Creative Strategies for Gaming Apps
How New App Features Attract Users for Pokerist
Article

How New App Features Attract Users for Pokerist
How to Hit the Top Charts with Your Hyper-Casual Game
Article

How to Hit the Top Charts with Your Hyper-Casual Game
Post-IDFA UA Strategies for Casual Gaming Apps
Webinar

Post-IDFA UA Strategies for Casual Gaming Apps
4 Lessons in Marketing Hyper-casual Games
Article

4 Lessons in Marketing Hyper-casual Games
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Article

Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Scaling UA for Gaming Apps in Southeast Asia and Beyond
Webinar

Scaling UA for Gaming Apps in Southeast Asia and Beyond
Raise Your Game: Insights to Drive Downloads That Convert
Webinar

Raise Your Game: Insights to Drive Downloads That Convert
Game On: Latest Trends in Marketing Gaming Apps
Webinar

Game On: Latest Trends in Marketing Gaming Apps
5 Fundamentals of Marketing Your Mobile Game
Webinar

5 Fundamentals of Marketing Your Mobile Game
Marketing Gaming Apps in Latin America and Beyond
Webinar

Marketing Gaming Apps in Latin America and Beyond
Marketing Mobile Games: Insider Stories on Scaling Growth
Webinar

Marketing Mobile Games: Insider Stories on Scaling Growth
How to Successfully Launch New Mobile Games in a Highly Competitive Market
Article

How to Successfully Launch New Mobile Games in a Highly Competitive Market
What I Learned Marketing Gaming Apps Developed in APAC
Article

What I Learned Marketing Gaming Apps Developed in APAC
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Article

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Best Practices in Marketing Gaming Apps
Webinar

Best Practices in Marketing Gaming Apps
2017 Mobile Gaming Apps Report Findings
Webinar

2017 Mobile Gaming Apps Report Findings