In-Depth

How To

Featured

Episode #36: How to Maximize In-App Ad Revenue
Article

Episode #36: How to Maximize In-App Ad Revenue
How to Market Your App to Gen Z
Article

How to Market Your App to Gen Z
How to Diversify Your User Acquisition Strategy to Scale a 7-Digit Budget
Article

How to Diversify Your User Acquisition Strategy to Scale a 7-Digit Budget

In-Depth

How To Make Your Ad Creatives Stand Out and Perform
Article

How To Make Your Ad Creatives Stand Out and Perform
How To Grow Your Mobile App To 8 Figures Per Month On Meta
Article

How To Grow Your Mobile App To 8 Figures Per Month On Meta
How to Adapt Traditional IPs to Mobile Games
Article

How to Adapt Traditional IPs to Mobile Games
Episode #53: How to Efficiently Scale Ad Spend Beyond 7 Digits
Article

Episode #53: How to Efficiently Scale Ad Spend Beyond 7 Digits
How to Soft Launch a Casual Game
Article

How to Soft Launch a Casual Game
How to Leverage Market Efficiency
Article

How to Leverage Market Efficiency
Episode #41: How To Scale Your App for Hyper-growth
Article

Episode #41: How To Scale Your App for Hyper-growth
How To Future Proof Your Career in Ad Monetization
Article

How To Future Proof Your Career in Ad Monetization
Episode #34: How To Boost Sales in Your Mobile App
Article

Episode #34: How To Boost Sales in Your Mobile App
Episode #33: How To Do Retention-first Mobile User Acquisition
Article

Episode #33: How To Do Retention-first Mobile User Acquisition
Episode #32: How To Beat the Biggest, Baddest, Richest Competitors
Article

Episode #32: How To Beat the Biggest, Baddest, Richest Competitors
Episode #24: How To Win in Casual Games in 2022
Article

Episode #24: How To Win in Casual Games in 2022
How to Market Your App in a Rapidly Changing Mobile Economy
Article

How to Market Your App in a Rapidly Changing Mobile Economy
How to Define Your App Growth Strategy and KPIs
Article

How to Define Your App Growth Strategy and KPIs
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
Article

iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
How to Leverage User Understanding to Power Ad Monetization at Scale
Article

How to Leverage User Understanding to Power Ad Monetization at Scale
​​A 3-Part Recipe for Monetizing a Global App
Article

​​A 3-Part Recipe for Monetizing a Global App
How to Scale Your Campaigns in Global Markets
Article

How to Scale Your Campaigns in Global Markets
Beyond 'The Great Resignation': How To Be Immediately Effective In Your New Job
Article

Beyond 'The Great Resignation': How To Be Immediately Effective In Your New Job
The Core Pillars Of Creative Testing and How To Apply Them
Article

The Core Pillars Of Creative Testing and How To Apply Them
How to Hit the Top Charts with Your Hyper-Casual Game
Article

How to Hit the Top Charts with Your Hyper-Casual Game
A Perfect Match. How to Run UA and Engagement Together.
Article

A Perfect Match. How to Run UA and Engagement Together.
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
Article

Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
How to unlock TV and OTT as a new performance marketing channel
Article

How to unlock TV and OTT as a new performance marketing channel
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Article

Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
How to Incentivize New Users and Scale Downloads
Article

How to Incentivize New Users and Scale Downloads
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Article

How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Article

Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
How to Market Your App to Gen Z
Article

How to Market Your App to Gen Z
How to Improve User Acquisition with an In-App Events Map
Article

How to Improve User Acquisition with an In-App Events Map
How to Build a Team of Performance Designers
Article

How to Build a Team of Performance Designers
How to Build a Powerful Foundation for Scaling Your Mobile App
Article

How to Build a Powerful Foundation for Scaling Your Mobile App
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Article

How to Apply Machine Learning to Re-Engage Users and Increase LTV
How to Market Your App from Soft Launch to Global Release
Article

How to Market Your App from Soft Launch to Global Release
How to Build a Customer-First Channel Strategy Mix for Your App
Article

How to Build a Customer-First Channel Strategy Mix for Your App
3 Common Types of Mobile Ad Fraud and How To Spot Them
Article

3 Common Types of Mobile Ad Fraud and How To Spot Them
How to Establish a Blackout Window for App Retargeting Campaigns
Article

How to Establish a Blackout Window for App Retargeting Campaigns
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
Article

How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
How to Successfully Launch Your Mobile App into South Korea
Article

How to Successfully Launch Your Mobile App into South Korea
How to Successfully Launch New Mobile Games in a Highly Competitive Market
Article

How to Successfully Launch New Mobile Games in a Highly Competitive Market
How to Successfully Scale Up Facebook User Acquisition Campaigns
Article

How to Successfully Scale Up Facebook User Acquisition Campaigns
How to Optimize Your Mobile Video Ads for Programmatic
Article

How to Optimize Your Mobile Video Ads for Programmatic
How to Spot the Most Prevalent Types of Mobile Install Fraud
Article

How to Spot the Most Prevalent Types of Mobile Install Fraud
How to Attribute Installs to Influencer Marketing
Article

How to Attribute Installs to Influencer Marketing
How to Successfully Scale Up Google UAC Campaigns
Article

How to Successfully Scale Up Google UAC Campaigns
How to Build a Career in Mobile User Acquisition
Article

How to Build a Career in Mobile User Acquisition
How to Make Mobile Affiliate Marketing Work
Article

How to Make Mobile Affiliate Marketing Work